The ‘Side Effect’ We Never Saw Coming

We never meant to cure hair loss.
Fresh from his postdoctoral work, Harvard-trained pharmacologist Dr. Yehoshua Maor set out to develop a Brazilian herbal supplement to reduce inflammation and boost immune health.
He packed it with nature's most potent ingredients: açai berry, coffee bean, olive, tulip tree, plus essential minerals and vitamins, and it worked beautifully for its intended purpose.
But then something remarkable happened.
Users started reporting unusual hair growth on the scalp.
Shedding had slowed. Thinning areas were filling in. Hair felt thicker, stronger, healthier.

Most people would have celebrated and moved on. But Dr. Maor asked a different question:
What if we could make this even better?
He partnered with experienced entrepreneurs Monica Hodges and Ziv Mendelsohn, and together they embarked on a mission to understand why this formula worked so well, and how to optimize it specifically for hair health.
The team dedicated years to perfecting the formula. They didn't just want something that worked—they wanted something backed by undeniable science.
They fine-tuned every ingredient. They tested and retested. They collaborated with world-renowned dermatologists. They conducted clinical trials with real people experiencing real hair loss.
And the results were extraordinary.
The most powerful hair growth treatment on the market found us and we are thrilled to have been able to pass it along to over 11,000 men and women who just want to feel like themselves again. Go ahead and grow with us. We’re all rooting for you.


