Privacy Policy

Last modified: March, 2026

Introduction

This privacy policy ("Policy") governs how Zyg Lifestyle LLC (“ZyG”, “we”, “our” or “us”) use, collect, disclose, process and store Personal Data (as defined below) we collect or receive from our about you ("you") when you visit our website https://trytheroot.co/ (“Website”) or register with or make any purchase from us (collectively "Services").

We are dedicated to protecting your privacy rights and making our practices regarding your Personal Data more transparent and fairer. Please read this Policy, as it includes important information in respect of your Personal Data.

We strongly urge you to read this Policy and make sure that you fully understand and agree to it. If you do not agree to this Policy, please discontinue and avoid using our Services. You have the right to cease using our Services at any time. 

This Policy is integrated into and forms part of the Terms of Service.

For any questions or concerns, please contact us via our email address: legal@zyg.com.  

This Policy describes the following –

1. What types of Personal Data we collect

2. Tracking technologies

3. Why we process your Personal Data

4. With whom we share your Personal Data

5. Marketing and advertising

6. Your privacy rights

7. Transfer of Personal Data

8. How we protect your Personal Data

9. Minors

10. Retention

11. Updates to this Policy

12. Controlling version

13. Contact us

1. What types of Personal Data do we collect?

We collect Personal Data about you, which refers to any information that could, alone or together with other data, allow to identify you through reasonable means ("Personal Data"). This section outlines how and when we collect and process Personal Data about you.

1. Account information:

If you decide to register an account with our Services, we may collect your full name, email address, country, phone number, username and password. 

2.  Payment information:

If you make a purchase in our Services, our third-party payment processors will collect the billing and payment information required to process your charges. This may include, but not limited to, your postal address, email address, and payment information. Our payment processors may collect, process, store, and share information with us related to your purchases.

3. Shipping information:

When you make a purchase on our Services, we will ask you to provide us with your physical address.

4. Usage information:

When you access our website or our Services, we collect information about your interaction with our Services. Such information includes purchase history, data pertaining to your activities on our Services and your responses to our surveys, as well as information generated when you interact with our Services and with the advertising served in our Website (for instance, number of ads served, potential clicks).

5. Identifiers and technical information:

When you use our Services, we collect technical information such as IP address, your Mobile Advertising ID (such as Apple IDFA or Google AAID), device identifiers, information about your device and connection, including user agent, connection type, timestamp, system language, device model, screen resolution and settings, battery level, available storage space, time zone, and operating system. 

6. Communication information:

When you contact us via email or through any other support channels, we collect the Personal Data you provide, which includes your name, contact information, and any other information you choose to provide.

We do not knowingly collect, process or disclose any sensitive Personal Data.

2. Tracking technologies

When you visit or access our Services, we use cookies, pixels, beacons, local storage and similar technologies ("Tracking Technologies"). These Tracking Technologies allow us to automatically collect information about you, your device, and your online behavior, in order to enhance your navigation in our Services, improve our Services' performance, perform analytics, customize your experience and offer you, for example, tailored content and advertisements that better correspond with your interests. 

2.1. What types of Tracking Technologies do we use?

When you use or access our Services, we use the following categories of Tracking Technologies:

1. Strictly necessary Tracking Technologies: these Tracking Technologies are automatically placed on your computer or device when you access or take certain actions on our Services. These Tracking Technologies are essential to enable you to navigate around and use the features of our Services;

2. Tracking and advertising Tracking Technologies: these Tracking Technologies collect information about your browsing habits in order to make advertising more relevant to you and to your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. The Tracking Technologies remember the websites you visit, and that information is shared with other parties such as advertisers and publishers. Publishers, advertisers, and third-party ad networks also utilize Tracking Technologies or similar technologies to deliver ads and monitor the performance of such ads. The collection of information through Tracking Technologies by such third parties will be governed by their own privacy policies/cookies policies and principles, which the Company does not control; 

3. Functionality Tracking Technologies: these Tracking Technologies allow our Services to remember choices you make (such as your language) and provide enhanced and personalized features. For example, these Tracking Technologies are used for authentication (to remember when you are logged-in) and support other features of our Services; and

4. Performance Tracking Technologies: these Tracking Technologies collect information about your online activity (for example the duration of your visit on our Services), including behavioral data and content engagement metrics. These Tracking Technologies are used for analytics, research and to perform statistics (based on aggregated information).

2.2. How and by whom are Tracking Technologies stored on your device?

We store Tracking Technologies on your device when you visit or access our Services - these are called "First Party Tracking Technologies". In addition, Tracking Technologies are stored by other third parties (for example, our analytics service providers, business partners and advertisers), who run content on our Services – these are called Third-party Tracking Technologies. Both types of Tracking Technologies may be stored either for the duration of your visit on our Services or for repeat visits.

There are various ways in which you can manage and control your Tracking Technologies settings. You can change your preferences using our cookie settings tool (however, please note that this tool may only be available in certain jurisdictions). Other methods of managing your Tracking Technology preferences include changing your browser settings to send a “Do-Not-Track” signal. In such case, your browser will send us a special signal to stop tracking your activity. However, please note that certain features of the Services may not work properly or effectively if you delete or disable cookies. 

Below is a list of useful links that can provide you with more information on how to manage your cookies:

1. Google Chrome;

2. Mozilla Firefox;

3. Safari (Desktop);

4. Safari (Mobile);

5. Android Browser; and

6. Microsoft Edge

You can learn more and turn off certain third-party targeting and advertising cookies by visiting the following third-party webpages:

1. The Interactive Advertising Bureau (US);

2. The Interactive Advertising Bureau (EU); and

3. European Interactive Digital Advertising Alliance (EU)

3. Why we process your Personal Data

Any Personal Data we collect is being used in a way that is consistent with this Policy, and is used as follows:

1. Provision of our Services; customer support. We use your account and shipping information, such as your name, email address and physical address, to provide you with our Services and provide customer support. This includes, for example, allowing you to log-in or responding to your inquiries.

2. Payments. We collect certain information about your payment instruments from our third-party payment processors, for the purposes of billing and sending invoices.

3. Improve our Services. We collect and analyze information about you and your usage of our Services for the purposes of usability, quality, functionality and effectiveness of our Services, including debugging to identify and repair errors and undertaking internal research for technological development and demonstration.

4. Marketing and advertising. We use Personal Data (including Tracking Technologies) in order to provide you with advertisements (either on our Services or on other third-party assets), including personalized and non-personalized advertising.

5. Integrity. We process certain information about you and your usage of our Services to keep the integrity and security of our Services, prevent fraud and enforce our policies.

6. Compliance with applicable laws; assistance to law enforcement agencies; exercising and defending legal claim. We may process your Personal Data in order to comply with our legal obligation under applicable laws and to exercise legal claims.

7. Mergers and acquisitions. We may share your Personal Data in the course of entering into a potential business transaction such as a merger, acquisition, reorganization, bankruptcy, or sale of some or all of our assets.

4. With whom do we share your Personal Data?

We may share your Personal Data with:

1. Affiliated companies

We may share your Personal Data internally within our affiliated companies and subsidiaries for the purposes described in this Policy.

2. Payment processors

Third-party payment processors, for the purpose of facilitating your payments when using our Services. These third parties have access to your Personal Data, so they perform these tasks on our behalf.

3. Service providers: 

Service providers working on our behalf and who need access to certain Personal Data in order to provide their services to us. These companies include, but are not limited to, cloud storage providers, analytics services, web store management, survey and focus group providers, shipping partners, fraud prevention etc.

4. Advertising partners: 

We may share your Personal Data with advertising partners to either display advertising on our Services or to manage our advertising on other websites or apps. Our third-party advertisers use Tracking Technologies to gather information about your activities on our Services and other websites and apps in order to provide you with advertising based upon your browsing activities and interests. 

5. Regulators, courts or competent authorities

We may share your Personal Data with regulators, courts or other competent authorities to comply with our legal obligations and requests of law enforcement, regulatory or other governmental agencies if required to do so, as well as to defend our legal claims.

6. Auditors and advisers: 

We share your Personal Data with our external auditors, advisors and professional service providers (e.g., lawyers, accountants, insurers etc.) to ensure our compliance with regulatory requirements and industry standards, auditing, managing disputes etc.

7. Potential investors/acquirers: 

We may transfer or otherwise share your data with investors or potential acquirers in case of entering into a business transaction such as a merger, acquisition, reorganization, bankruptcy, or sale of some or all of our assets.

We collect, disclose, or share the following categories of Personal Data (and have done so for the twelve (12) preceding months):

Sources of Personal Data

We are collecting (and have been collecting in the twelve (12) preceding months) the above-mentioned categories of Personal Data from the following categories of sources:

• Consumer directly

• Advertising networks

5. Marketing and advertising

We use your Personal Data ourselves or by using our third-party subcontractors for the purpose of providing you with promotional materials and advertisements, including direct marketing via email or text messages, which relate to us, our affiliated companies or our business partners (collectively: “Marketing Affiliates”), which we believe may interest you.

You can decline receiving further marketing offers from us or from our business partners and Marketing Affiliates at any time, by contacting us at legal@zyg.com.

Please note that even if you unsubscribe from our marketing list, we can continue to send you service-related updates and notifications.

6. Your privacy rights:

1. Depending on the jurisdiction in which you reside, you may have certain rights under relevant applicable laws regarding the collection and processing of your Personal Data. To the extent these rights apply and concern you, you can contact us via the contact details available below and ask to exercise the following rights.

   1. Rights of access to your Personal Data: You have the right to receive confirmation as to whether or not Personal Data concerning you is being processed, and access your stored Personal Data, together with supplementary information.

   2. Right of data portability: You have the right to request us to move, copy and transfer your Personal Data easily from one IT environment to another, in a safe and secure way, without affecting its usability.

   3. Right of rectification: You have the right to request rectification of your Personal Data in our control in the event that you believe the Personal Data held by us is inaccurate, incomplete or outdated.

4. Right of deletion/erasure:

You have the right to request that we erase or delete Personal Data held about you at any time.

5. Right to restriction or objection to processing:

You have the right to request that we restrict or cease to conduct certain Personal Data processes at any time.

6. Right to withdraw your consent:

To the extent we process Personal Data on the basis of your consent, you have the right to withdraw your given consent at any time.

7. Right not to be subject to automated decision making:

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects or similarly significantly effects on you

8. Right to lodge a complaint: 

All requests, complaints or queries may be addressed tothe following email address legal@zyg.com. We will consider any requests, complaints or queries and provide you with a reply in a timely manner. We take our obligations seriously and we ask that any concerns be brought to our attention first, so that we can try to resolve them. If you are unsatisfied with our response, you can lodge a complaint with the applicable data protection supervisory authority.

9. Right to opt-out of the sale or share of Personal Data:

In the event that we share your Personal Data for behavioral advertising purposes, you may have the right to submit a request to opt-out of the sale or share of your Personal Data. After you opt-out, we may continue disclosing some Personal Data to our partners to help us perform business-related functions such as, but not limited to, providing the Services, ensuring that the Services are working correctly and securely, providing aggregate statistics and analytics and preventing fraud.

10. Right to non-discrimination:

You have the right to be free from any discrimination for exercising your rights, such as offering you different pricing or products, or by providing you with a different level or quality of services, based solely upon your request. 

Please note that these rights are not absolute and may be subject to our own legitimate interests and regulatory requirements. You are welcome to contact us with any questions or requests through our contact details below.

We will make an effort to reply within a reasonable timeframe. Please feel free to reach out to us at any time. If you are unsatisfied with our response, you can lodge a complaint with the applicable data protection supervisory authority.

1. Authorized agent
2. You can use an authorized agent to make a request to exercise your right under applicable laws on your behalf if:
   
   

3. 1. The authorized agent is a natural person or a business entity; and

   2. You sign a written declaration that you authorize the authorized agent to act on your behalf. If you use an authorized agent to submit a request to exercise your right, please provide us with a certified copy of your written declaration authorizing the authorized agent to act on your behalf using the contact information below.

3. Authorization process

1. A request to exercise your rights must:
   

1. Provide sufficient information to allow us to reasonably verify you are the person about whom we collected Personal Data or an authorized agent. We cannot respond to your request or provide you with Personal Data if we cannot verify your identity or authority to make the request and confirm the Personal Data relates to you.

2. Describe your request with sufficient details to allow us to properly understand, evaluate, and respond to it.

2. We will only use Personal Data provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

3. Making a verifiable consumer request does not require you to create an account with us.

Please note that these rights are not absolute and may be subject to our own legitimate interests and regulatory requirements. You are welcome to contact us with any questions or requests through our contact details below.

7. Transfer of Personal Data

We operate globally, thus any information that we collect, disclose or share, including your Personal Data, can be stored and processed in various jurisdictions around the world, including (but not limited to) the European Economic Area, United Kingdom, Israel and United States, for the purposes detailed in this Policy. 

To the extent that the GDPR or UK GDPR are applicable, we will only transfer or share your Personal Data to data recipients: located in the EEA or in the UK; located in non-EEA countries or UK which have been approved as providing adequate level of data protection; or who have entered into legal arrangements ensuring an adequate level of data protection.

8. How do we protect your Personal Data?

We have implemented administrative, technical, and physical safeguards to help prevent unauthorized access, use, or disclosure of your Personal Data. While we seek to protect your information to ensure that it is kept confidential, we cannot guarantee the security of any information. You should be aware that there is always some risk involved in transmitting information over the internet and that there is also some risk that others could find a way to thwart our security systems. Such breaches can lead to things such as reputational harm, fraud or identity theft. Therefore, we encourage you to exercise discretion regarding the Personal Data you choose to disclose. If you feel that your privacy was treated not in accordance with our Policy, or if any person attempted to abuse the Services or acted in an inappropriate manner, please contact us directly via legal@zyg.com.

9. Minors

We do not knowingly collect or solicit Personal Data from anyone under the age of 16, unless consent is given by a parent or legal guardian. By accessing, using or interacting with our Services, you certify to us that you are not under the age of 16. In the event we learn that we have inadvertently gathered Personal Data from minors under the age of 16, we will take reasonable measures to promptly delete such Personal Data from record records in a secure manner. If you believe that we may have any information from or about children under the age of 18, please let us know at legal@zyg.com.

10. Retention

We will retain your Personal Data for as long as necessary to provide our Services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined while taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time.

11. Updates to this Policy

We reserve the right to change this Policy at any time. The most current version will always be posted through our Services (as reflected in the “Last Updated” heading). You are advised to check for updates regularly. By continuing to access or use our Services after any revisions become effective, you agree to be bound by the updated Policy. 

12. Controlling version

This Policy has been drafted in English, serving as the original and controlling version of this Policy. Any translations of this Policy into other languages are provided for convenience only and shall not dictate the meaning or application of this Policy. In the event of any discrepancy between the meanings of any translated versions of the Policy and the English language version, the interpretation of the English language version shall prevail.

13. Contact us

If you have any questions about this Policy, please contact us at: legal@zyg.com